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George Imafidon
Peer Award for Social Equity
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George Imafidon followed in his brother’s footsteps and secured his place on the Amos Bursary in 2014.  One month after joining he says he used his “refined elevator pitch developed through countless Amos Bursary workshops” to build a relationship with a senior leader from EDF Energy and secure his first summer internship. A year on from there he co-founded Motivez, the UK’s 1st mobile app connecting young people to personalised opportunities. Motivez is an award-winning venture developed by five young professionals who have raised over five figures in seed funding, work closely with Local Government and whose impact has been commended by Her Majesty The Queen and featured in the Evening Standard, and the BBC.

As a diversity champion, George took a gap year from his degree studies and dedicated it to the  #AB1Million campaign, to raise £1 million for the Amos Bursary to ensure other talented young people of African and Caribbean descent have the opportunities that have been afforded to him… we are over halfway there! He says he is “forever grateful that I get to serve after all they’ve poured into me.”

Returning to his studies, in 2020 he became a graduate of mechanical engineering with programming from University College London (UCL).

George is passionate about building products that improve lives and communities and over the past five years, he has worked across engineering, technology, consulting, and finance with firms such as Google, Rolls-Royce, J.P Morgan, BCG and is currently an Engineer with Team 4XX. He is a firm believer in creating opportunities where people see obstacles and ensuring everywhere he goes is better than I found it.

“When I think of someone that inspired me to be all I can be, I immediately think of the legend Nipsey Hussle. He was an American activist, entrepreneur and Grammy award-winning rapper from Los Angeles. He inspires me as he came from a similar, low-income background, where he had to navigate gang culture, countless rejections from the music industry and vices to survive and attain success in his chosen field. He then used that music platform and community work to give young black people like me inspiration and solutions on how to leverage every single opportunity when you come from nothing. In his life that looked like going independent when he could not get an equitable record label deal and opening a tech-enabled marathon clothing store, giving second chance employment to ex-offenders. For me, Nipsey is a positive reminder to integrate love and service in all that I do and regardless of what I achieve, remember to stay humble and that the marathon continues”.

Today, alongside his other ventures, George is a One Young World Ambassador, Royal Academy of Engineering Scholar and sits on the Board of The Hamilton Commission, a research project that works to identify the key barriers to recruitment and progression of Black people in UK motorsport. Most recently he has joined the Board of the Co-op Foundation to fund thousands of disadvantaged young people and communities to reach their potential.